Young, voters of color more likely to show up at polls after being contacted by a nonprofit organization
In a year where the entire country wants to ensure that voters are represented at the polls in the midterm elections, Nonprofit VOTE has been focusing on how to engage one of the hardest parts of the electorate to reach: young people.
In an updated version of their “Engaging New Voters” report, Nonprofit VOTE explains how over 120 nonprofit service providers across nine different states demonstrated their ability to get thousands of young people registered and into the voting booth through nonpartisan engagement. North Carolina-based voting rights group, Democracy North Carolina, is an ongoing partner in the project.
The most effective tool, it seems, is one of the oldest: face-to-face communication from a trusted messenger. “Young voters and voters of color are caught in a vicious feedback loop that often leaves them without a voice,” says Brian Miller, Executive Director at Nonprofit VOTE. “Because political campaigns have limited resources and time, they focus their communications on ‘likely’ voters meaning young people get only a fraction of the communication other voters get. And without that outreach, young, potential voters don’t show up on Election Day and the whole cycle starts over again.”